"Kos Made of Summer" the new campaign of the South Aegean Region
A special promotional campaign concerning tourism under
the general title "Kos Made Of Summer", was prepared by the South
Aegean Region in collaboration with SETE and Marketing Greece to strengthen and
promote tourism in Kos.
The campaign was officially launched at an event held Wednesday, March 16 in the ppopulousconference center "Kypriotis", which was attended by representatives of local authorities and entities.
The campaign was officially launched at an event held Wednesday, March 16 in the packed conference center "Kypriotis", which was attended by representatives of local authorities and entities.
Mrs. Papavasileiou states: "Faithful to our commitments we represent our campaign entitled" Kos Made of Summer ". We feel very proud that the campaign has been accepted by all communities on the island, receiving a positive feedback. It is very important in such a difficult time passing the island, to have such a strong weapon in its hands.”
It is noted that the above campaign, presented in Kos by Mr. Iosif Parsalis, General Director of Marketing Greece, was entirely funded by the South Aegean Region within the three-year strategic plan for the promotion of tourist product of the islands of the Region. This three-year strategic plan implemented by the PNAI Tourism Department in collaboration with SETE and Marketing Greece and was officially presented on 26/1 at the hotel Great Britain in Athens.
The Tourism Directorate PNAI has already delivered on Kos municipality the specialized Marketing Plan in tourism for the island, which was specially presented with the selected logos for Kos Island. Theregion takes digital promotion of the campaign, to implement actions with bloggers etc so that the overall design reaches as many recipients as possible.
It is also noted that Kos is the first island of the South Aegean Region where the implementation of this strategic plan starts on Tourism.